When someone in the domain industry goes to sell a piece of their inventory, it’s usually to one of two different types of buyers. The first, so-called end users, are people who have a specific use for the domain. This might be an entrepreneur starting a business or a large company launching a new product line. End users might also buy a domain name for competitive reasons, such as keeping a category-defining keyword domain out of the hands of competitors or buying a domain name that is similar to one they already use. Resellers (other domain investors) are another type
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